Off the Shelf: 30 Days to Double Your Retail Challenge
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Transform Your Salon’s Retail Culture — For Good

You know retail isn’t just about products on a shelf — it’s about building a culture of confidence, consistency, and growth in your salon.
That’s exactly what the Off the Shelf: 30 Days to Double Your Retail Challenge is designed to help you do.
When you enroll, you’ll unlock access to both the Owner Edition and the Team Edition, giving you and your team the structure you need to turn retail into a natural part of every service.
Here’s what’s inside:

Owner Edition
  • 30 daily video trainings designed specifically for salon owners and managers.
  • Clear coaching prompts to help you lead huddles, observe your team, and redirect in real time.
  • A downloadable workbook to track progress, reflect, and keep accountability throughout the 30 days.
Team Edition
  • 30 daily video trainings built just for your stylists.
  • Straightforward lessons that help them recommend products with confidence — without feeling pushy.
  • A companion workbook so they can practice scripts, process what they’ve learned, and turn it into habit.
Together, these two editions keep everyone aligned: you lead with clarity, they practice with confidence, and the culture sticks.
This isn’t about hype or a one-time challenge that fades. The Vault gives you a step-by-step path and daily accountability to make retail a permanent, profitable part of your salon.

By the end of 30 days, you and your team will:
  • Replace fear of “selling” with confidence in educating clients.
  • Build repeatable habits that keep revenue growing month after month.
  • Strengthen leadership while empowering your team to self-coach and succeed.
This is more than a challenge — it’s the reset button. Once you complete the Course, retail won’t just be something you try…it will become part of who you are as a team.