FREE & FIERCE: REDISCOVER YOUR GROOVE
Finding Your Lost Freedom
Remember that rush when you first opened your salon or spa? That “Ahhh yes, this is why I did it!” feeling. Freedom, autonomy, creativity—all rolled into one. No boss, just you calling the shots. Order what you want, take the afternoon off—living the dream, right? But then, success hit...
Success, the Double-Edged Sword
Your salon’s booming, your books are full, but now freedom’s swapped with stress, pressure, and nonstop demand. Where did the dream go? Is it even worth it anymore?
Growth Means Change
As your biz grows, you’ve got to level up too. New roles, new moves, new you. Each stage of growth demands a different version of you. Today, let's break down these roles and how to crush each one.
The Operator
Most salon owners kick off as The Operator. You're hands-on, serving clients, loving the daily hustle. With a small team, you’re tight-knit, sticking together and vibing daily. This is your comfort zone. But as your studio grows, so does your team, and soon enough, you’re diving into the next role...
The Manager
Welcome to The Manager phase. Now you’ve got 4-8 people, and it’s time to juggle team management along with client care. Managing humans is a whole new ball game, and it’s tough. You might not connect with everyone like before, and team dynamics can get tricky. You’re wearing all the hats: operations, client care, accounts, marketing, hiring, firing—you name it. And guess what? You might start earning less than before. It’s a grind, but there’s a way out...
Make the Move!
Don’t sweat it, The Manager phase isn’t forever. Sometimes, all it takes is one or two strategic moves. Maybe it’s hiring another team member or creating a management structure. Know what your ‘thing’ is? What’s stopping you? Fear. It’s the biggest blocker. Whether it’s fear of losing clients or stepping back, it’s holding you back.
Check out my podcast on overcoming fear, and start making that big move. Write it down:
- What’s the big move you need to make?
- What’s the fear stopping you?
Writing it down works like magic. Be brave, make the move, and step into your next role...
The CEO
Once you’re past The Manager phase, welcome back to freedom! As The CEO, with 8-9+ people in your biz, what worked before now needs tweaking. You can’t manage everyone solo. It’s time to lead and train a manager. If stress and frustration creep in, you haven’t fully embraced your CEO role.
Step away from daily ops, think long-term. Create space to strategize. It feels weird not being “in demand,” but that’s the goal—to focus on what’s next and drive the biz forward. Feel the passion and drive kick in. Your team benefits from this new momentum. This is the ultimate goal, right?
Keep Growing
No matter which stage you’re at, there’s always room for growth. Feeling stuck? Just a little self-awareness, grit, and determination can get you where you want to be. You got this!
Ready to Level Up?
If you're ready to level up your leadership, boost your revenue and profitability, and break free from the daily grind of service provision, reach out to The Beauty Biz Agency.
Why stay stuck when you can have step-by-step processes to follow? And why let it take forever when you can have an expedited process at your fingertips? Let's make your dream salon a reality—contact us today and start your journey to success! 🚀🌟
Hey, go-getters! In this fast-paced world, squeezing every drop of productivity out of our day is crucial. So, I'm dropping three epic tools that help me stay on top of my game. Let’s dive in!
1. Evernote: Your Digital Sidekick
Evernote is my ride-or-die for capturing ideas, notes, and to-dos on the fly. Picture this: I'm cruising down the street, no laptop, no frantic typing, just chatting into my phone. Evernote’s voice note feature grabs my thoughts, and I can whip them into blog posts, social media gold, or emails later.
Perfect for those who need a digital notepad that syncs across all devices. Save time and keep your creativity flowing, even on the go. Evernote’s basic plan is free and jam-packed with features. Check it out here.
2. Asana: The Project Management Beast
Asana is the ultimate tool for managing tasks and projects. Think of it as your digital command center, where you can create to-do lists, set reminders, and track progress. From weekly goals to major projects, Asana keeps everything organized and on point.
I use Asana for planning my week, smashing goals, managing events, and syncing with my squad. It’s perfect for keeping everyone in the loop, no matter where they are. And yep, the basic version is free. Jump in here.
3. Do Not Disturb: Silence the Noise
This might not be an app, but it’s a game-changer. Activate your phone’s Do Not Disturb mode and watch your productivity soar. No more endless notifications, pointless calls, or distracting pings. Only calls from your favorites or emergencies get through.
Studies show it can take up to 20 minutes to refocus after an interruption. Imagine working in uninterrupted blocks of time—pure bliss. Essential calls still come through, so you won’t miss any real emergencies. Find this lifesaver in your mobile settings.
Ready to Slay?
With Evernote, Asana, and Do Not Disturb, you’re set to dominate your day. These tools help you stay organized, focused, and efficient. Time to level up and crush those goals!
Keep hustling, productivity warriors! 🚀
Mastering the Art of Converting Instagram Followers into Loyal Clients
Hey there, salon superstars! 🌟 Let’s talk about turning those Instagram followers into more than just numbers on a screen. It's time to transform them into lifelong clients who keep coming back for more.
Sure, having a massive following is impressive, but what's the point if they're not walking through your salon doors? It's time to bridge the gap between virtual likes and real-life appointments.
The Digital Dating Game
Think of it as dating your followers—minus the awkwardness. Give them a sneak peek into your salon life, from the vibrant atmosphere to your talented team and the unique culture you've cultivated. Show off your brand story and let your personality shine through.
First Impressions Matter
In today's digital age, your website is often the first impression potential clients have of your salon. Did you know that a whopping 95% of website visitors are new clients? That's a goldmine waiting to be tapped into.
Humans Connect with Humans
Here’s the secret sauce: humans connect with humans. So don’t be afraid to sell yourself (figuratively, of course). Give your potential clients a glimpse into who you are, what you stand for, and why they should choose your salon over the competition.
Show Them the Magic
So, whether you're posting behind-the-scenes videos, sharing client testimonials, or offering exclusive promotions, make sure every piece of content serves one purpose: to convert those Instagram followers into loyal, lifelong clients.
It’s time to make the magic happen! ✨📸
Ever had one of those days where you’re searching everywhere for your mojo?
Checked under the couch? Scoured the junk drawer? Even peeked in the fridge? Yep—it's totally MIA.
Same here.
Some days, it feels like your internal battery is stuck at 1%, and everything’s lagging. You’re refreshing emails, doom-scrolling Facebook, and somehow checking the same app on both your phone and laptop like it’s going to change (Karen had a great bike ride—again).
Today’s one of those days for me. And honestly? The best way I know to shake off the funk is to talk about it—and help you shake it off, too.
Lately, I’ve noticed a lot of salon and spa owners feeling the same way. Is it the moon? The weather? Mercury doing gymnastics in retrograde? Who knows. All I know is I just buried the wrapper of a king-sized vegan chocolate bar under the trash like it was a crime scene. Time to snap out of it.
Here’s what’s helping me get my groove back (and might help you too):
1. Give Yourself a Break
First off, stop stressing about off days. We all have them. Some days you’re a productivity
powerhouse, and others, not so much. It’s your body’s way of saying, “Hey, take a break.”
2. Listen to Your Body
Sometimes you just need to chill. If you’re exhausted and can sneak in a nap without your kids
turning the house into a circus, do it. Or take a luxurious bubble bath. Your body will thank you.
3. Get Moving
Shake off the stale vibes by getting active! Whether it’s star jumps, a walk, or a full-on workout,
just move. It’s a great way to reset.
4. Blast Some Tunes
Remember that song you used to play only on weekends because it made you want to dance?
Play it now. Find a song that makes you happy and gets you moving. Instant mood booster.
5. Do Something Fun
Work doesn’t have to be all-consuming. If you’re feeling flat, spice things up with some fun!
Watch a funny movie, chat with your favorite person, or play with your dog.
6. Dream a Little
When I hit a mental wall, I look up vacations. It reignites my fire and motivates me to work out
and hustle hard. Dream about what excites you—be it vacations, dream homes, cars, or
designer shoes. Visualize your dreams coming true.
7. Check Off One Task
Even on a “meh” day, getting just one thing done can make you feel accomplished. Pick the
easiest task on your list and power through it. Then reward yourself with a treat (unless you
already snuck one, like me).
At the end of the day, don’t beat yourself up. Everyone has “meh” days. But with a little self-care and a few mindset shifts, you can reset and rise up.
Tomorrow’s a fresh start. Let’s get it.
Social Savvy: 3 Steps to Client Magnetism
Struggling to Create a Killer Social Media Plan?
You know you’ve got to do it, but finding the time and energy is a whole other story. So, you end up posting the bare minimum just to keep things rolling. Hair transformation photo after hair transformation photo, before and afters of your team’s latest blonde makeover—you know the drill.
Kudos for Getting It Done!
But here’s the deal: posting the same stuff as everyone else doesn’t make you stand out. Every salon does full head highlights and has great before and afters. So, what sets you apart? Sure, your work is fantastic, but social media needs more than that. It’s a crowded space out there!
The Secret Sauce: A Client-Attracting Social Media Plan
Here’s a hint: creating a client-attracting social media plan is simpler than you think. Let’s dive into three game-changing strategies every salon owner should use to set themselves apart online and grow their client base through social media.
The ‘Know’ Factor
The goal here is to:
- Get as many people as possible to know about your brand.
- Make sure they know as much about your brand as possible.
If your posts are only reaching 100-200 people, you're talking to the same crowd over and over. It’s time to grow your reach!
What’s Reach?S imply put, reach is the number of eyeballs on your brand. More eyeballs mean more potential new clients.
- Reach = Eyeballs
- Eyeballs = Followers
- Followers = Clients
If your reach isn’t growing, neither will your follower count, and new clients will stop flowing in.
Strategies to Skyrocket Your Reach
- Host giveaways: “Tag a friend to win” or “Comment your favorite X.”
- Post memes: People love tagging friends.
- Engagement posts: More comments, more eyeballs.
- Share team photos.
- Tag clients in posts and stories.
- Tag other brands in your stories.
Once you’ve got more eyeballs, make sure your brand, values, mission, and ideal client are crystal clear from the get-go.
Share Who You Are
Instagram:
- Your bio is gold! Include your location, hero service, what sets you apart, and your ideal client.
Facebook:
- Pin a fun, exciting post (not your cancellation policy!) at the top of your page.
- Have a branded cover photo and profile picture featuring your team, not stock images.
The ‘Like’ Factor
Let followers connect with your brand and team members online. People do business with people. Potential clients want to know if they’ll click with your team.
Engagement Rates MatterWhen someone discovers your brand, it takes 7-11 interactions before they decide to book. This is the Client Buying Journey, where your content will either convert them or not.
Strategies to Increase Your ‘Like’ Factor
- Share your humans: Showcase the personalities behind your business.
- Show behind-the-scenes: Let clients see what happens when they’re not around. Perfection is overrated!
All this stuff is happening in your salon already! Show it off. If 80% of your feed is before and afters, you’re missing out on the know and like factors.
Two-Way EngagementRemember, engagement isn’t a one-way street. If someone says “hi” or asks a question, don’t ignore them. Dedicate 30 minutes each day to respond to comments and messages.
The ‘Trust’ Factor
Building trust online is about showcasing and validating your technical skills.
Focus on One Hero Service Even if you do everything, focus on one core service for marketing. Your ideal client needs to know you’re the best at what you do.
Your Hero Service Should Be:
- Easy to teach your team.
- Something more people can do without years of training.
- Something your ideal client wants and needs.
Show It Off! Share happy, smiling faces and client testimonials. Highlight your hero service and let clients know you’re the best in the biz.
Encourage Engagement Engagement builds trust, especially from existing clients. Encourage them to interact with your social media.
Wrap-Up
Cover these three cornerstones on your feed, and you’ll nail your client-attracting social media plan. To avoid feeling like you’re just treading water, block out time once a month or week to plan, batch, and schedule your posts ahead of time. One less thing to worry about day-to-day!
Ready to Transform Your Social Media Game?
Why blend in when you can stand out? It's time to take your salon's social media from "meh" to magnetic! If you’re ready to master the art of client attraction and turn those followers into loyal clients, hit up The Beauty Biz Agency. Let’s make your feed as fabulous as your salon. Contact us today and start your journey to social media stardom! 🚀📱
