“My Salon's Got Me in a Chokehold”
You know that feeling when you have a rockstar team, and then suddenly... you don’t?
It only takes one bad apple to spoil the whole bunch.
I remember I had a stylist who was a total pro at her job, but every time she’d break up with her boyfriend, she’d either call in sick for 5 days or her work would nosedive... this went on for almost 2 years!
And you start feeling like a prisoner in YOUR own biz, unable to move without someone coming to you with a problem or sulking.
But guess what? You don’t have to be a prisoner anymore. You just need to decide to change things up in your salon.
Rock Stars Turned Rotten: When to Bid Farewell!
What in the world happened? One minute you have a star performer, and the next, you’re dealing with a total buzzkill. It leaves you scratching your head, wondering what went wrong. But hey, there are three common reasons why stars go rogue...
Life Throws Curveballs
Maybe her boyfriend’s sick of playing chauffeur, or she’s feeling underpaid compared to her friends. Life’s twists and turns can mess with anyone's mojo, even your top talent.
Stagnant Growth
When your team hits a career dead end, their motivation flatlines. It’s not always about climbing the ladder—sometimes, they just want a chance to level up their skills. Are you giving them the feedback and support they crave?
Salon Shake-Ups
Ever had a team member thrown for a loop by a sudden rule change? When the playing field shifts, it can leave folks feeling lost. Keep things transparent and make sure everyone knows the score to avoid any confusion.
Time for a Reality Check
I get it, it's tough to wrap your head around the fact that sometimes a team member doesn't realize they're causing chaos. But hey, it happens! Sometimes you gotta shine a light on their impact.
Set Some Ground Rules with the Squad
What do they expect from you? Maybe the troublemaker just needs a little reminder of the team vibe and what it means to play nice. If the antics persist... it's coffee time! Invite them for a chat. Remember, it's about their actions, not their personality. Be crystal clear about what you're seeing and what you need. Think of it like a playlist: the compliments are the catchy tunes, but the real talk is the deep lyrics.
Let's Talk Follow-Through
After your coffee chat with the "wild child," keep the communication flowing. Now, let's get real with the "Three Strikes" rule:
- First Strike: Mentor Moment: Within a week of that coffee, circle back. Keep it quick, like a speed round, 5 to 15 minutes max. Just a little check-in to remind them of the game plan and your support.
- Second Strike: Coach's Huddle: Time to set the playbook straight. Remind them, "We've hashed this out." This is their final shot to get back on the winning team.
- Third Strike: Referee's Call: If things still aren't clicking, it's time to formalize things. You might need some legal guidance on the playbook for bidding farewell to this "bad apple."
I know it's nerve-wracking to say goodbye, especially if they’ve been around a while. But trust me, your salon will thank you in the long run!
Feelin' Good?
Hope this helps you handle those tough convos and turn that "bad apple" back into a rockstar! Quick recap:
- There's usually a reason, so dig deeper.
- Sometimes they just need a reality check.
- Three strikes, they're out!
Are you ready to level up and turn your salon into a $1 Million+ powerhouse without burning the midnight oil? And get this—you can achieve this milestone while actually working fewer hours! Introducing The Beauty Biz Agency's Mastery Program, designed specifically for salon owners like you who crave freedom and profits without the overwhelm. If you're ready to join a community of like-minded bosses and skyrocket your salon or spa’s success, hit me up! Let's see if The Beauty Biz Agency is the perfect fit for your journey to success.
Why Every Salon Owner Should Seek Mentorship
Taking the Leap
Remember the day you decided to open your own salon? It was one of the biggest risks you could take. Depending on where you are in your journey, you might not fully grasp it yet, especially if you're still in the early stages. But what you've embarked on is a challenging path where only 15% of salon & spa owners survive beyond ten years.
I've seen it all: marriages crumble, homes and cars lost, relocations, and insurmountable debts. So, why do we embrace this journey? For me, it was defying the odds and proving my entrepreneurial family wrong. Maybe for you, it's about being great at what you do and believing you can earn a decent living while having more family time. Whatever your reason, I hope you find success on this journey!
The Key to Success: Knowledge
Having been a salon owner for most of my life and a coach for the past five years, I've seen and tested almost everything to help beauty entrepreneurs succeed. People often ask me, "What separates the successful from those who struggle?" The answer is simple—knowledge. But it’s not just about having knowledge; it’s about implementing it.
One of my biggest mistakes was trying to do everything myself, which cost me years and a ton of money.
Two Ways to Gain Knowledge
- Self-Education: You can educate yourself through videos, books, seminars, and more. This method is cost-effective and great if you have the time, but it involves trial and error.
- Mentorship: Learning from someone who’s been there can save you time and money. They’ve already paid the price in experience and can guide you to avoid common pitfalls.
My Mentorship Experience
Recently, I attended a class to learn how to create better content on social media. Despite free resources online, working with an experienced mentor made all the difference. They provided real-time guidance and corrected my mistakes, leading to a richer, more meaningful experience.
Why Mentorship Matters
If you want to fast-track your journey to success, a mentor can offer invaluable insights, helping you avoid years of trial and error.
Mastering Your Finances
Salons and spas often struggle financially because profit margins are razor-thin. Here’s how to keep your business in the black:
- Attract Quality Clients: Draw in clients who value your expertise and are willing to invest in themselves.
- Convert Clients into Loyal Fans: Keep them coming back to reduce turnover and protect profits.
- Provide an Exceptional Experience: High-paying clients expect extraordinary service.
Implementing these strategies takes time. Developing, refining, teaching, and monitoring systems is a long-term game, but mentorship can accelerate this process.
The Cost of Success
Success requires investment, either in time or money. Initially, your passion might have driven you, but mastering staffing, expenses, marketing, and client experience is essential. A mentor who has already navigated these challenges can guide you to success faster.
The Power of a Mentor
When making significant decisions, I always consult an expert. Having someone experienced by your side can tip the odds in your favor.
In a recent survey, salon and spa owners with a coach were significantly more successful than those without. If you can afford a coach, get one! It can make all the difference.
Ready to Level Up?
Don't let your salon dreams fade. Invest in mentorship and turn your business into a thriving, profitable venture. If you're ready to elevate your leadership, boost revenue, and step out of the daily grind, let's connect! Contact The Beauty Biz Agency today and start your journey to success.
Why struggle alone when you can have a roadmap to success? Your dream salon is just a call away!
Are You Chasing That Salon Profit?
We all want it: a booming biz, a rockstar team, sales through the roof, loyal 5-star clients, and a stunning salon space. But let's be real—as the Salon CEO, we also dream of freedom and fat profits, something to show for all that hustle.
But when I ask salon owners, "Is your salon profitable?" I usually get a hesitant, "I think so?"
Here’s What That Means:
- You might be paying your team first or not paying yourself enough.
- Even worse, you’re not paying yourself at all...
- Or, you’re paying yourself well, but your business is bleeding cash.
This is stressful. Living week to week, always sweating about money coming in isn’t sustainable. If you wait for profit to magically appear, it won’t.
Prioritize Profit or Keep Chasing Pennies
If you don’t make profit a priority, you’ll always be scrambling for cash. You’ve got to make intentional moves to turn things around. Trust me, it’s possible!
3 Game-Changing Steps to Boost Your Salon’s Profit
- Pay Your Bills & Team on Time: No more sweating over due dates.
- Get Paid Your Worth: Live the life you’ve always wanted.
- Grow Your Salon: Make enough to expand and thrive.
Stop Waiting for Money to Find You
As a business owner, it’s easy to get stuck in the grind, thinking that if you just keep doing "all the things," profit will find you. But if you’re not prioritizing or managing profit, there’ll never be enough. You’ll be left with scraps.
Common Mistakes to Avoid
- Paying your team top dollar while they’re not hitting targets, leaving you underpaid.
- Paying yourself well but struggling to grow or step back from client work.
If your focus is on profit, you’ll be able to pay yourself and your team well, and grow your business without roadblocks.
Numbers Are Your Superpower (Not Your Enemy)
You need to understand your numbers to make smart choices. Our Beauty Biz Mastery Program has a Savvy Tracker that tracks all your business decisions. Be disciplined, dive into the numbers, and they’ll guide you.
Money Buckets Breakdown
Understand the 5 “buckets” where your money goes:
- Stock and Inventory: Keep this between 13-20% of sales.
- Wages: Keep this under 50% of income. Ensure your team hits targets without overspending.
- Operations: Includes marketing, accounting, office expenses. Watch this closely.
- Rent: Aim for 5-10% of sales income.
- Profit: Prioritize it first, just like rent, operations, wages, and stock.
Keep Your Focus Sharp
If your business isn’t profitable, one of your buckets is out of sync. Fix it and keep checking your numbers. Review pricing and team performance regularly. Even when you’re profitable, don’t stop. There’s always room for improvement.
Ready to Turn Your Salon Dreams into Reality?
Tired of guessing and stressing over your salon's profitability? It's time to take control and transform your business into the powerhouse you’ve always envisioned. With The Beauty Biz Agency's expert guidance and proven strategies, you can achieve freedom, fat profits, and a thriving salon without the constant hustle.
Don't wait for profit to find you—make it happen! Join a community of like-minded salon owners and get access to the tools and support you need to succeed. Let’s turn your vision into reality and make your salon the best it can be.
Ready to level up? Contact The Beauty Biz Agency today and let’s embark on this journey together. Your profitable, stress-free future starts now! 💪💇♀️💰
Hey there, salon and spa rockstars! 🌟 Let's talk about something crucial: charging your worth. Over the past year, there’s been a huge push for us to finally recognize our value. And guess what? The industry is waking up! If we don’t charge correctly for our amazing treatments and services, we’re not running a business—we’ve got a pricey hobby. And let’s be real, hobbies should be fun, not money-draining headaches, right?
So, what’s on today’s agenda? We’re diving into:
- What it means to charge your worth
- Why nailing your pricing is more important than ever
- How to work out your prices (and what to avoid)
- Where to get more help if you need it
Talking Money: It’s Time to Get Real
I know, discussing money can be awkward. It's not always our favorite subject, and sometimes it feels downright uncomfortable. But let’s break the ice and get real—money may not be everything, but it definitely makes life a whole lot smoother. As Zig Ziglar wisely said, “Money isn’t everything… but it ranks up there with oxygen.” So, let’s dive in and get comfortable with valuing our worth!
Why Are We So Bad at Charging Our Worth?
Is it a lack of self-belief or self-worth? Maybe we don’t fully grasp the numbers, or we lack the confidence to ask for what we’re worth. I once heard a phrase that has stuck with me to this day: “If you don’t charge your worth… then you’re worthLESS.”
Whatever the reason, it’s time to stop underselling ourselves. Stand up for your trade, your skills, and your value. Let’s start commanding more money—at least enough to make a profit and stop working for free.
What's the Deal with Charging Your Worth?
Alright, let’s get down to it—charging your worth is all about flaunting your unique awesomeness. It’s not just about the time you spend; it’s about the total package you bring. Your killer skills, one-of-a-kind service, and top-notch qualifications all add up to
serious value.
So, what does it really mean to charge your worth? It’s about recognizing and showcasing what sets you apart from the rest. Whether it’s your standout skills, unique way of delivering services, or those hard-earned qualifications, these elements make you special and valuable.
When you're setting those prices (yep, time for a bump up!), remember you're charging for way more than just hours. Think about your expertise, training, and experience—all the blood, sweat, and tears that got you to this point. Your clients aren’t just paying for your time; they’re investing in your journey and the magic you bring to the table.
Let’s be real—charging your worth means owning your value and not being afraid to ask for it. Your clients should understand they’re paying for top-tier quality and a whole lot of passion. So, stand tall, set those prices confidently, and remember: you’re not just offering a service, you’re delivering a premium experience.
You’re More Than Just Your Service
You’re a total game-changer. A miracle worker. A stress-buster. When your clients get this, they’ll gladly pay what you're worth. If some clients don’t see it, it’s time to move on and find those who do. Believe me, they’re out there.
Pricing: Belief Meets Market Magic
Your pricing is a combo of how you see your value and how the market sees it. Your branding and positioning are key here. Think about it—how else could Apple sell a $1,000 smartphone when others are half the price? It’s all about how you position yourself.
So, don’t hold back. Brag about your skills and how you change lives. If you view yourself as "just a hairstylist," that’s exactly how the world will see you. It all starts with YOU!
Let’s Do This!
Ready to charge what you're worth and level up your biz? Let’s make those prices reflect the real value you bring to the table. It’s your time to shine!!
Rock on, superstars!
Struggling to get your salon crew pumped about selling? You’re definitely not alone. One of the
most common questions I hear as a salon coach is, “How do I get my staff to sell more?”
I've been there. I ran a salon for over a decade and faced unmotivated staff plenty of times. So,
how do you get your team hyped to sell? Here's a ridiculously simple tip that most people
overlook.
When your team finishes a treatment or hairstyle, you want them to seamlessly switch to making
a sale. But often, they don’t. They’re scared of rejection, unsure how to pitch, or just not feeling
it. And before you know it, the client walks out empty-handed. Total buzzkill, right?
Here’s the secret sauce: motivation. And the big revelation? It’s all about knowing what truly
drives your team.
Sure, tossing a 10% commission their way sounds cool, but it doesn’t always work. Why?
Because most folks don’t connect the dots between making a sale now and seeing a bit more
cash at the end of the month. The immediate awkwardness of selling often outweighs the
delayed reward of extra money.
Some people are super money-driven and will hustle hard, but they’re the exception. So, what’s
the magic trick? Personalize your motivation game.
Get to know your crew. Scope out their hobbies and what they love doing in their free time. Are
they foodies who live for eating out? Offer them gift cards to restaurants. Are they travel
junkies? How about extra vacay days for hitting sales goals? Maybe they’re obsessed with a
certain makeup brand—reward them with a Sephora giftcard.
The key is to sit down with each team member and ask, “What would fire you up to sell more?”
Tailor your incentives to their personal passions and interests.
You can throw all the sales training at them, but if the reward doesn’t light their fire, it won’t
matter. Motivation is about making the reward so tempting that it’s worth pushing through the
sales process.
Maybe one of your stylists is saving up for a dream vacation, or another is eyeing a cool new
gadget. Tap into those personal goals and offer incentives that make their eyes light up. Make
the reward so irresistible that the effort feels like a no-brainer.
By tapping into what truly motivates each person on your team, you’ll create a squad that’s
driven and ready to crush it. Your salon will thrive, and you’ll see those sales skyrocket.
