Social Savvy: 3 Steps to Client Magnetism
Struggling to Create a Killer Social Media Plan?
You know you’ve got to do it, but finding the time and energy is a whole other story. So, you end up posting the bare minimum just to keep things rolling. Hair transformation photo after hair transformation photo, before and afters of your team’s latest blonde makeover—you know the drill.
Kudos for Getting It Done!
But here’s the deal: posting the same stuff as everyone else doesn’t make you stand out. Every salon does full head highlights and has great before and afters. So, what sets you apart? Sure, your work is fantastic, but social media needs more than that. It’s a crowded space out there!
The Secret Sauce: A Client-Attracting Social Media Plan
Here’s a hint: creating a client-attracting social media plan is simpler than you think. Let’s dive into three game-changing strategies every salon owner should use to set themselves apart online and grow their client base through social media.
The ‘Know’ Factor
The goal here is to:
- Get as many people as possible to know about your brand.
- Make sure they know as much about your brand as possible.
If your posts are only reaching 100-200 people, you're talking to the same crowd over and over. It’s time to grow your reach!
What’s Reach?S imply put, reach is the number of eyeballs on your brand. More eyeballs mean more potential new clients.
- Reach = Eyeballs
- Eyeballs = Followers
- Followers = Clients
If your reach isn’t growing, neither will your follower count, and new clients will stop flowing in.
Strategies to Skyrocket Your Reach
- Host giveaways: “Tag a friend to win” or “Comment your favorite X.”
- Post memes: People love tagging friends.
- Engagement posts: More comments, more eyeballs.
- Share team photos.
- Tag clients in posts and stories.
- Tag other brands in your stories.
Once you’ve got more eyeballs, make sure your brand, values, mission, and ideal client are crystal clear from the get-go.
Share Who You Are
Instagram:
- Your bio is gold! Include your location, hero service, what sets you apart, and your ideal client.
Facebook:
- Pin a fun, exciting post (not your cancellation policy!) at the top of your page.
- Have a branded cover photo and profile picture featuring your team, not stock images.
The ‘Like’ Factor
Let followers connect with your brand and team members online. People do business with people. Potential clients want to know if they’ll click with your team.
Engagement Rates MatterWhen someone discovers your brand, it takes 7-11 interactions before they decide to book. This is the Client Buying Journey, where your content will either convert them or not.
Strategies to Increase Your ‘Like’ Factor
- Share your humans: Showcase the personalities behind your business.
- Show behind-the-scenes: Let clients see what happens when they’re not around. Perfection is overrated!
All this stuff is happening in your salon already! Show it off. If 80% of your feed is before and afters, you’re missing out on the know and like factors.
Two-Way EngagementRemember, engagement isn’t a one-way street. If someone says “hi” or asks a question, don’t ignore them. Dedicate 30 minutes each day to respond to comments and messages.
The ‘Trust’ Factor
Building trust online is about showcasing and validating your technical skills.
Focus on One Hero Service Even if you do everything, focus on one core service for marketing. Your ideal client needs to know you’re the best at what you do.
Your Hero Service Should Be:
- Easy to teach your team.
- Something more people can do without years of training.
- Something your ideal client wants and needs.
Show It Off! Share happy, smiling faces and client testimonials. Highlight your hero service and let clients know you’re the best in the biz.
Encourage Engagement Engagement builds trust, especially from existing clients. Encourage them to interact with your social media.
Wrap-Up
Cover these three cornerstones on your feed, and you’ll nail your client-attracting social media plan. To avoid feeling like you’re just treading water, block out time once a month or week to plan, batch, and schedule your posts ahead of time. One less thing to worry about day-to-day!
Ready to Transform Your Social Media Game?
Why blend in when you can stand out? It's time to take your salon's social media from "meh" to magnetic! If you’re ready to master the art of client attraction and turn those followers into loyal clients, hit up The Beauty Biz Agency. Let’s make your feed as fabulous as your salon. Contact us today and start your journey to social media stardom! 🚀📱
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