Ghosting Clients: Why They're Skipping Appointments
Why Are My Clients Ghosting?
Hey Hey! We’ve been chatting with salon & spa owners worldwide, and there’s a common theme: clients are spacing out their appointments, skipping on services, and not picking up products like they used to.
What's Poppin'?
It’s easy for the team to blame the clients: “They’re saving money. Everyone’s on a budget. We’re in a recession. My targets are slipping because clients don’t want to come in as often.”
And yeah, sales can get a bit stale, which is a real challenge. Keeping that growth momentum can feel stressful because you don’t want anything to derail your progress.
Icky Economy
Sure, this economy threw a massive boulder into our path. But blaming it won’t help because not everyone’s struggling. Let’s focus on what we can control.
4 Cash-Flow Kickstarters
Crunch the Digits
Sales plateauing? Profits dipping? Growth slowing? You can’t change what you don’t track. If you’re not tracking, how do you know what’s working?
Pro Tip: Info is the Real MVP! Start crunching those numbers to find your rockstar service—the one that's high profit, in demand, and easy to serve.
The Fab 5 Meeting Method
When things get tough, go back to basics. Don’t let these meetings drop:
- Morning Huddles: Quick, daily check-ins to set the tone and boost income.
- Team Meetings: Weekly syncs to keep communication and performance high.
- Training Workshops: Group sessions to upskill your team without overloading you.
- One-on-Ones: Regular check-ins tailored to each team member’s needs.
- Leadership Meetings: Structured agendas to avoid “hallway management.”
Make It a Blast
We get it, the grind can feel repetitive. Keep the vibe light and fun. Motivate your team with creative promotions and inject some fun into daily routines. Trust us, a happy team hits targets.
Unleash Your Sales Mojo
Remember, you’re a salesperson. You’re not just selling hair or skin services; you’re selling time. Train your team to manage appointments and upsell services seamlessly. Sales don’t have to be pushy—keep it fun and client-focused.
The 1% Factor
Combine numbers, meetings, fun, and sales for that magic formula. Put these steps in motion, and you’ll see clients coming back and your team hitting targets. No more blaming clients. Build a winning salon culture where everyone thrives!
Let’s Crush Together!
Start tracking data, schedule those team meetings, plan upskilling workshops, and add some fun to the mix. Don’t let the Covid boulder hold you back. These tactics will help you beat the recession and rock the remainder of the year!
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